Basic Tee & Jeans for a Boho Look
The
accessories market always performs well during down turned economies mostly due
to many consumers opting to buy accessories instead of more expensive items of
clothing to change/update their wardrobe.
“From 2007 to 2012, apparel
sales in
American malls had a compounded annual growth rate of 0.8%, compared
to a 5% growth rate during the same period for accessories and beauty products;
apparel lost two points of its share of mall sales (down to 58%) while
accessories gained five percentage points (up to 32%). [THE FASHION SPOT: http://www.thefashionspot.com/buzz-news/latest-news/298705-we-are-buying-less-apparel-more-accessories/ ACCESSED ON: 02-14-14]“ . Accessories
purchases are often done on impulse or as add-on purchases. Therefore, there are
other factors to consider. The raise on accessories
is not solely
derived by economical factors.
We all know fashion is a way to show our individual personalities;
in a society where everybody wants to be up to the trend but be distinctive at
the same time, accessories can provide a huge difference from the mainstream.
We are bombarded with brands and new in-store-items every two weeks;
flashing a luxury label is not enough to stand out with counterfeits that are
so similar to the originals to a point that it is impossible to
recognize a real from a fake; a big label is not enough to differentiate from of
the masses.
But here is where the “charm” of accessories reside: a little jade
bracelet bought during the last trip to China, silver rings from Morocco, a
good leather bag from Italy, a handcrafted embroidered Mexican clutch… these
accessories and the way we play pairing them with mass produced clothing are
not only reflecting our fashion sense, but also our stories, they can be
conversation starters, they can set us apart from the rest.
Brands should think of providing their guests with a diverse assortment
of accessories that can adapt to different personalities when developing range
plans, this can make
a big difference selling those white basic tees and basic skinny jeans; people
can find a myriad of possibilities using those core basic items as a white
canvas where each individual can portrait his/her own story without actually
traveling to exotic destinations to acquire them. This is applicable to all market levels as
well as to all categories. Brands should not undervalue the importance of these
little items to drive sales to the big items.
Basic Tee & Jeans for a Dressed Up Look
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