Design of a bag to contain travel tool kit for airlines.
Brand: Ted Baker
Bag must have an after use utility as well as be a unisex design.
I designed bag shape and patterns used on it. Everything had to be aligned to the current brand message of
TED BAKER LONDON - #Pinch Me • All is not what it seems
Based on the brand message, materials had to be unconventional yet affordable for the budget constrictions.
Illustrations were sketched by hand and rendered by using Adobe Photoshop CC.
